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This Week's News: 2021/03/23

This Week's News: 2021/03/23

Mara Heathcote

Writing helper Copy.ai raises $2.9M in a round led by Craft Ventures

Copy.ai, a startup building AI-powered copywriting tool for business can generate text for blogs, products, and headlines based on user-provided word inputs. Not only has Copy.ai generated monthly recurring revenue (MRR) of $53,600, but has also managed to find early in-market traction. The startup is also worth watching because it is part of a growing cohort of companies building atop GPT-3.

  • Read the full article HERE


As CTV viewership surges, YouTube is people’s Main Stream

In December 2020, a quarter of logged-in YouTube CTV viewers watched content almost exclusively (more than 90%) on the TV screen. 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV. Advertisers will soon be able to measure their YouTube CTV campaigns in Nielson's DAR & TAR ahead of the 2021-2022 Upfront season.

  • Read the full article HERE


YouTube confirms it is testing product detection in videos

YouTube has confirmed that it is testing a new feature that displays a list of products detected in some videos, as well as related products, appearing in between the recommended videos, to viewers scrolling below the video player. Meanwhile, earlier this month, Google also partnered up with Twitter where consumers will be able to watch YouTube videos directly in the Twitter feed.

  • Read the full article HERE

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