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In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.

This Week's News: 2021/03/23

Mara Heathcote

Writing helper Copy.ai raises $2.9M in a round led by Craft Ventures

TLDR
  • Copy.ai generated monthly recurring revenue (MRR) of $53,600. That figure, up 46% from January, works out to annual recurring revenue (ARR) of $643,200.
Brief

Copy.ai, a startup building AI-powered copywriting tools for business customers using Twitter as a distribution channel, announced a $2.9 million round. The product can now generate text for blogs and products and headlines and the like, based on user-provided word inputs. Not only has Copy.ai managed to find early in-market traction, the startup is also worth watching because it is part of a growing cohort of companies building atop GPT-3.


As CTV viewership surges, YouTube is people’s Main Stream

TLDR
  • YouTube CTV watch time continues to grow fast as more people than ever turn to YouTube on connected TVs (CTV)
  • 26% of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22% on linear TV.
  • Advertisers will be able to measure their YouTube CTV campaigns in Nielson's DAR & TAR ahead of the 2021-2022 Upfront season.
Brief

According to Comscore, YouTube is #1 in reach and watch time among ad-supported streaming services, and is #1 in growth by watch hours over the past two years. In December 2020, a quarter of logged-in YouTube CTV viewers watched content almost exclusively (more than 90%) on the TV screen. As of December 2020 Music content went up 50% YOY, Travel +40%, Education +50%, Humor +60%, and cooking +40%. For the first time ever advertisers will be able to measure their YouTube CTV campaigns in Nielsen’s Digital Ad Ratings (DAR) and Total Ad Ratings (TAR) ahead of the 2021-2022 Upfront season.


YouTube confirms it is testing product detection in videos

TLDR
  • YouTube has confirmed that it is testing an automated list of products in videos.
  • Google also partnered up with Twitter where consumers will be able to watch YouTube videos directly in the Twitter feed.
Brief

The Google-owned video platform is experimenting with a new feature that displays a list of products detected in some videos, as well as related products, appearing in between the recommended videos, to viewers scrolling below the video player. The intention was also to marry components of livestreaming and social commerce. In China, social commerce is the fastest-growing form of eCommerce expected to reach US $684 billion by 2023. Meanwhile, earlier this month, Google also partnered up with Twitter where consumers will be able to watch YouTube videos directly in the Twitter feed.

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