Back to Blog
This Week's News: 2021/03/17

This Week's News: 2021/03/17

Mara Heathcote

Key Changes to Amazon that Will Shape 2021 Brand Strategy

Amazon’s international net sales grew to $104 billion in 2020, up from $75 billion in 2019. All but the largest brands will be expected to sell on Amazon as their own seller or through third-party sellers. Expanding its platform would increase its value proposition for third-party sellers and advertisers operating on its marketplace, which generated $300 billion of Amazon’s $490 billion GMV in 2020, according to Marketplace Pulse.

  • Read the full article HERE


Tubi Recruiting Advertisers As It Preps Original Programming Launch

Fox believes it can win in the advertising video-on-demand world as Tubi plans to develop original programming and is in talks with potential advertisers for its first offerings. Fox has called Tubi its "growth machine," projecting that the AVOD will yield $300 million in ad revenue this fiscal year.

  • Read the full article HERE


Smart Communications Study Reveals Accelerated Need to Shift to Digital Conversations in APAC due to COVID-19

Smart Communications sought to gain a better understanding of how new challenges and changing expectations are accelerating digital transformation in the APAC region. While many businesses prioritized digital efforts aimed at delivering personalized, omnichannel customer conversations Smart Communications shared key findings from their new research report identifying several areas in which customer expectations are still not being met and revealed opportunities for businesses to continue to evolve and ultimately achieve a post-pandemic competitive edge.

  • Read the full article HERE

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

This Week's News: 2021/04/06

This Week's News: 2021/04/06

Read Story

This Week's News: 2021/03/31

This Week's News: 2021/03/31

Read Story

This Week's News: 2021/03/23

This Week's News: 2021/03/23

Read Story