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Hotspex Media: The Story Behind the Programmatic Planning and Buying Agency

In This week's News Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page, TikTok introduces paywalled content, with videos up to 20 minutes long, and Reddit aims to make New Features Easier to Use.

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This week's news brings exciting updates from TikTok as they introduce their new Brand Safety and Suitability Partners. Meanwhile, LinkedIn is expanding its advertising capabilities by adding more ad targeting criteria. Finally, performance agencies are discovering a new revenue stream and acquisition channel through TV, unlocking its potential for growth.

In this week's news, TikTok is testing in-stream shopping options, Meta is offering more clarity on ad targeting through updated panels, and Pinterest has launched Pinterest Academy.

In this week's news, YouTube is rolling out a new feature that allows brands to purchase specific time slots for Masthead Ads during major events. Meanwhile, Google has introduced its own version of a conversational AI system similar to ChatGPT, which could have implications for search engine optimization. In other news, Wendy's is set to become the first company to test shoppable TV ads with Roku and DoorDash.