News

Apple's The Greatest campaign highlights the lives of differently-abled individuals and how Apple's products enhance their daily experiences. The focus is on people over products, normalizing inclusivity in marketing and challenging perspectives. Prioritizing disability inclusion can benefit brands by appealing to a broader customer base and attracting top talent. The campaign encourages a more inclusive society.

In this week's news, Threads is introducing branded content tools for enhanced paid promotion opportunities, Meta is forging a new partnership to integrate Roblox with Quest VR, and there's a growing discussion on whether streaming advertisers can truly achieve a balance between contextual and audience targeting.

In this week's news, Meta launches Threads, offering insights into upcoming elements, while the Out-Of-Home industry embraces the clean room trend, and Dentsu seeks strong Gen Z connections with expansions into gaming, and anime.

This week's Campaign Spotlight showcases LEGO's A-Z of Awesome Campaign, which aimed to foster conversations about LGBTQ2+ identities using play and creativity. We look at the key components which led to the campaign's success and how companies can integrate these components to their marketing and business strategies.

In this week's news, privacy changes in Apple iOS 17 and Google's Chrome could lead to a tumultuous month for marketing, Meta sheds light on its evolving feed algorithms and their utilization of AI, while YouTube introduces the ability for brands to purchase specific time slots for Masthead Ads during major events.

In this week's news, TikTok expands access to its new TikTok Shops eCommerce program, Meta targets a mid-July launch for its Twitter challenger app, and marketers are getting back to the 'fundamentals' in uncertain economic times.