Back to Blog

Meta Launches Threads, Provides Insights into Coming Elements

Meta Launches Threads, Provides Insights into Coming Elements
Jay Li

Meta Launches Threads, Provides Insights into Coming Elements

TLDR
  • Meta’s new Twitter-busting Threads app is now active, and we’re getting more details by the minute as to how the app looks and functions, while the Instagram team has also shared some insights into what features will be coming soon to the new platform.
Brief

Meta has logically sought to replicate the Twitter experience in the new app. Similar to Twitter, Threads are presented in the main feed, and you can like, re-post, and reply to each update. The app looks good, looks polished, it seems like a good space, though missing some functionality that Meta will no doubt add in over time. So will it be the Twitter killer?

Out-Of-Home Is Hopping On The Clean Room Train  

TLDR
  • Not to be left out, out-of-home (OOH) media companies are getting in on the clean room trend.
Brief

Clear Channel Outdoor announced clean room integrations with InfoSum, Habu, LiveRamp and Aqfer, so advertisers can link first-party data for planning, targeting and measurement. Clear Channel’s clean room integrations are meant to help with planning and measurement across both digital OOH screens and traditional billboards. Partnering with several clean room providers is an important step for an OOH company because it opens the doors for measuring campaign performance against specific audiences, including tracking incremental reach and sales.

Dentsu seeks strong Gen Z connections with expansions into gaming, anime

TLDR
  • Dentsu wants to strengthen its reach with Gen Z consumers as it expands into gaming and anime content and licensing.
Brief

This month, the Japanese holding company formed Dentsu Anime Solutions Inc., a subsidiary that will provide anime licensing with new new anime IP and merchandise sales to broadcasters and streaming platforms in Japan and overseas. Last month, Dentsu became the first holdco to join the Roblox Partner Program as it continues to build on larger metaverse and Web3 initiatives despite a general cooling in the industry to the latter. These content and metaverse platforms are likely to become a priority as many agencies move quickly to connect with upcoming Gen Z and Gen Alpha consumers. 

  • Read the full article from DIGIDAY 

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Super Bowl, Fandom, and the Power of Branding

Super Bowl, Fandom, and the Power of Branding

The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it? 

Read Story
The Omnicom IPG merger: Legacy agencies are fighting for relevance

The Omnicom IPG merger: Legacy agencies are fighting for relevance

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year. 

Read Story
Hotspex Media: Your Trusted Partner in a Shifting Advertising World

Hotspex Media: Your Trusted Partner in a Shifting Advertising World

As the industry evolves, we remain dedicated to being a trusted partner, helping you adapt to new challenges and seize emerging opportunities. Whether you’re looking for fresh perspectives or reliable support, we’re here to provide the expertise and flexibility that help your brand succeed in an ever-changing market.

Read Story