TikTok Expands Access to New TikTok Shops eCommerce Program
TLDR
- After testing the option with selected US retailers over the last few months, TikTok is now expanding access to its new TikTok Shops eCommerce option, which provides streamlined product display, and in-stream conversion, simplifying the in-app shopping experience.
Brief
TikTok’s updated in-stream shopping process, which it’s been testing with selected US retailers since February, includes a product overview, and a direct purchase flow, all within the app itself - as opposed to the regular TikTok shopping process, which reverts users back to the retailers’ website to convert. The updated TikTok Shop format is already available in several Asian markets. And now, more businesses are able to apply to take part in the updated eCommerce program.
- Read the full article from Social Media Today
Meta Targets Mid-July Launch for New Twitter Challenger App
TLDR
- As shared by Alex Heath in his Command Line newsletter, Meta’s looking to launch P92 sometime next month, providing a new, real-time text app, built on the back of Instagram’s network graph.
Brief
Meta’s hoping to reach ‘tens of millions’ of users within the first few months of the app becoming available to the public. Which could pose a significant threat to Twitter, which itself currently serves around 250 million active users. Whatever name it chooses to go with, there does seem to be an opportunity for the app, a gap for it to move into and fill, as an alternative real-time update stream, along similar lines to Twitter’s UI.
- Read the full article from Social Media Today
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
TLDR
- Marketers’ fascination with AI may have been on full display at the Cannes Lions Festival of Creativity last week but even with the hype for new technologies roaring like usual at the festival, there’s also a growing sentiment from marketers that they need to get back to basics.
Brief
The emergence of artificial intelligence has been taking the world by storm and IZEA has released its latest research report, Influencing AI 2023, which aims to analyze the adoption, usage and awareness of AI technology, as well as its impact on consumers’ daily lives. AB InBev, despite its on-going controversy, used the main stage at the festival to share that the company is focused on understanding its consumers. Even Apple, while tight-lipped about its ad-tech plans, touted the power of agencies to help tell concise and compelling stories with its advertising.
- Read the full article from Digiday
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