Threads is adding branded content tools to create paid promotion opportunities
TLDR
- Threads is implementing branded content tools to give marketers access to paid promotion opportunities.
Brief
Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving a little frustrating for brands wanting to be one of the first to advertise on the fastest-growing social app in the world. With that in mind, paid promotion opportunities could be an effective way for brands to connect with the Threads audience in the meantime, in a way beyond creating organic posts. Marketers are eager to ensure that their brands are one of the first to establish their voice and identity on Threads, while it’s still one of the world’s most talked about social apps. More than 100 million people signed up to Threads in its first week, and marketers are desperate to start reaching the platform’s users in the most effective way possible while it’s still trending.
- Read the full article from Search Engine Land
Meta Establishes New Partnership to Bring Roblox to Quest VR
TLDR
- A key consideration in Meta’s metaverse vision is the evolving way that youngsters already interact, with most now engaging with friends online, as opposed to riding off on their bikes and meeting up with each other at the local park or mall.
Brief
Online worlds, like Fortnite, Minecraft and Roblox are the new hangout spaces. And while some parents worry that their kids are spending too much time online, which comes with its own range of exposure risks, this is how the next generation hangs out, fulfilling both a social and entertainment purpose, without having to leave their bedroom. Which is why this is a significant announcement today, Meta has announced that Roblox will soon be added to its expanding VR gaming push.
- Read the full article from Social Media Today
When It Comes to Contextual and Audience Targeting, Can Streaming Advertisers Have It All?
TLDR
- Streaming combines the best of both worlds, with TV-style insights and fidelity down to each and every viewer.
Brief
When ad-supported content started running on streaming TV, the assumption was that it would be sold like digital display. But the two are vastly different. While linear ads are sold based on ratings and contextual confines, display ads are exchanged programmatically based on audiences and behavior.
- Read the full article from Adweek
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