Back to Blog

The privacy changes as part of Apple iOS 17 and Google’s Chrome could mean a messy month for marketing

The privacy changes as part of Apple iOS 17 and Google’s Chrome could mean a messy month for marketing
Jay Li

The privacy changes as part of Apple iOS 17 and Google’s Chrome could mean a messy month for marketing

TLDR
  • This month, Apple and Google are both expected to introduce new privacy changes when they debut new versions of their platforms.
Brief

With iOS 17 which expands to public beta in July before the official launch in September, Apple will start automatically removing link trackers from URLs sent via Message and Mail as well as from links in Safari Private Browsing. Meanwhile, Google is moving forward with its own privacy changes by rolling out new APIs to Chrome and kicking off an 18-month roadmap for Privacy Sandbox. By having Safari 17 block “known trackers and fingerprinting,” Apple will boost user privacy protections and make it more difficult to identify individual users. However, some marketers say removing URL parameters could make campaign analytics less reliable.


Meta Provides New Insight into its Evolving Feed Algorithms, and How its Using AI

TLDR
  • Meta has provided a new overview of how its various feed algorithms work, and how it’s utilizing advanced AI systems to help match the right content to interested users in-stream, which could help you better understand why you’re seeing what you’re seeing on Facebook and Instagram.
Brief

Meta’s President of Global Affairs Nick Clegg has highlighted the importance of transparency in utilizing AI in Meta’s recommendation systems, and how people can influence their feed, based on their activity. Meta has provided similar overviews of its algorithms before, which seek to explain why people see what they see in their feed. To provide more insight into exactly how the various elements of its systems feed into this, Meta’s released a new set of 22 ‘system cards’ which explain how its systems rank content.



YouTube’s recent global experiment puts the squeeze on ad blockers

TLDR
  • YouTube has kicked off a worldwide trial that curtails the usage of ad blockers, per TechCrunch.
Brief

The platform has begun showing warning messages to users who have ad-blocking extensions enabled, notifying them that their video player will be restricted after watching three videos unless they disable the ad blocker or whitelist YouTube. This trial is part of YouTube's efforts to maintain its ad-based revenue model, which the extensive use of ad blockers has impacted. This initiative is also intended to encourage users to opt for YouTube Premium, which provides an ad-free experience.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

 Is 99% of Your Media Missing the Forest for the Trees?

Is 99% of Your Media Missing the Forest for the Trees?

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?

Read Story
Understanding Google’s Privacy Sandbox and the Future of Digital Advertising

Understanding Google’s Privacy Sandbox and the Future of Digital Advertising

Google's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies. 

Read Story
ConnectCPA Feature: Inside the Journey of Josh Rosen and Hotspex Media

ConnectCPA Feature: Inside the Journey of Josh Rosen and Hotspex Media

Hotspex President Josh Rosen was recently featured on the Growth Tales podcast by ConnectCPA, where he had the opportunity to share his insights, challenges, and triumphs on the road to building a successful media empire from the ground up.

Read Story