In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.
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In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for "screen-free" campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies.
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In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.
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In This Week's News, we uncover emerging platform Clubhouse, explore valuable TikTok statistics, and celebrate the launch of a new end-to-end connected TV buying and attribution system from tvScientific.
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In This Week's News, we'll explore the world of omnichannel marketing as we anticipate the release of a series of pandemic-inspired developments through Google and cheer on Amazon's opportunity to secure a commanding position in the future of TV ad sales.
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In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.
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