In this week's news, YouTube is rolling out a new feature that allows brands to purchase specific time slots for Masthead Ads during major events. Meanwhile, Google has introduced its own version of a conversational AI system similar to ChatGPT, which could have implications for search engine optimization. In other news, Wendy's is set to become the first company to test shoppable TV ads with Roku and DoorDash.
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In This Week's News: Stay Ahead of the Curve with 2023's Disruptive Advertising Predictions, Discover the Growing Financial Buzz on Reddit, and learn how TikTok will Emerge as a Leader in Search Ad Spend.
Read StoryIn This Week's News, Facebook usage is on the rise, while Meta perfects its AI targeting models. Snap launches a marketing campaign highlighting the endless possibilities of AR effects. And, we delve into the impact of TikTok's evolving presence in the US on the social media sphere.
Read StoryIn This Week's News, Meta Updates Terminology for Accounts Reached within Ad Campaigns, Google Ads will no longer support similar audiences, and Ad spending forecast to grow 6% in 2023 as digital priorities shift.
Read StoryOne of the most anticipated annual events in the tech world, this year's CES convention saw companies from all over the globe debuting new devices and demonstrating cutting-edge technologies that promised to revolutionize the way we interact with technology.
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In This Week's News, Meta expands ad targeting restrictions for teens, ad spending on TikTok defies advertising slowdown, and we learn how programmatic ooh can reignite the cross-channel customer journey.
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