News

General news and updates

What Elon Musk’s Twitter takeover means for advertisers

In This Week's News, We'll explore what Elon Musk’s Twitter takeover means for advertisers, TikTok's new interactive add-ons for ads, and the metaverse's first brick-and-mortar store

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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

In This Week's News, TikTok surpasses Snapchat as the favourite app amongst teens, YouTube improves CTV campaign measurement, and Spotify raises some eyebrows within the podcast industry.

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Instagram's Removed In-Stream Video Ad Placements from its Advertising Options

In This Weeks News, Instagram removes its in-stream video ad placement, TikTok's ad revenue continues to grow, and the 28-page 2022 ‘Snapchat Generation’ report was released for exploration.

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Send YouTube Links in a Snap!

In This Week's News Snapchat makes it easier to share YouTube links, Google debuts a new recycling attribute, and TikTok’s share of dollars grows the further it goes down the marketing funnel.

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Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

In This Week's News, we welcome new seller badges & pricing insights for eCommerce brands, explore the rise of audio streaming, and dive into why some esports organizations are prioritizing growth on TikTok.

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Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement

In This Week's News, we explore how an uptick in gaming could reshape the media landscape, Google's new contextual navigation unit, and Instagram product tags.

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