Newsroom

In this week's campaign spotlight, we share Mastercard's "Where to Settle" campaign which aimed to assist Ukrainian refugees in Poland affected by the war by helping refugees find housing and employment. The campaign utilized a digital platform, WhereToSettle.com, to provide data on living costs, job opportunities, and housing options in various Polish locations, aiding users in making informed decisions. What made this campaign a successful one? Mastercard's commitment to using data responsibly and the campaign's user-friendly, inclusive approach highlighted the brand's dedication to social good and positive impact.

This week's DEI+ Campaign Spotlight highlights Smirnoff's "We Do We" campaign which celebrates unity and inclusivity through diverse collaborations, global outreach, and authentic representation. How was this campaign a successful one? The campaign's effectiveness was driven by Smirnoff's commitment to authentic representation and active engagement across various mediums, resulting in a more diverse and inclusive experience for their consumers.

This week's DEI+ Campaign Spotlight highlights Our Place's Holiday Festivities shared by content creators, reflecting the brand's ethos of embracing diverse backgrounds. How was this campaign a successful one? The company's success is attributed to its commitment to representation, both in front of and behind the camera, and its alignment with social and environmental causes. By utilizing user-generated content and influencer marketing, Our Place fostered an authentic connection with a shifting demographic, enhancing brand-consumer relationships and community engagement.

This week's DEI+ Campaign Spotlight highlights Vaseline's See My Skin Campaign which tackles healthcare inequalities for melanin-rich skin through a database collaboration with HUED and VisualDx. How was this campaign a successful one? They channeled collaborating with other organizations to achieve a goal in a systematic issue through providing education, resources, and connections to culturally sensitive healthcare providers. This resulted in them earning trust from the community and creating over 3 million equitable skincare experiences.

In this week's news, advertisers innovate outdoor advertising beyond billboards with ventures like Fortune Cookies and The Sphere, SXM Media amplifies programmatic podcast advertising, and Meta bolsters its brand safety toolkit to provide additional reassurances for ad partners.

This week's DEI+ Campaign Spotlight features Gymshark's Deload Campaign which aims to destigmatize men's mental health. We dive into how Gymshark partnered with mental health organizations and opened the Deload Barber Shop in London, providing a safe space for men to talk openly about their mental health with professional mental health-trained barbers. How was this campaign a successful one? The campaign's success can be attributed to fostering an authentic community, both online and in-person, challenging traditional masculine norms, and encouraging men to prioritize their mental health.