CanadianSME Podcast - Innovating Digital Advertising: A Journey with Josh Rosen

AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.

Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?