Newsroom

This week's DEI+ Campaign Spotlight:bulb: discusses the "Love Lives On" short film series, which is part of the ongoing "Love Has No Labels" campaign by The Ad Council and R/GA. The series aims to promote love, allyship, and support for marginalized communities while addressing issues of hate, bias, and discrimination. The main focus is on the anthem film "Gentle Giant," which tells the story of Bridgett Floyd, sister of George Floyd, whose murder by Minneapolis police sparked the Black Lives Matter movement. How was this campaign a successful one? "Gentle Giant" used intentional storytelling and emphasis on the power of humanity to connect with the audience. It highlights how love and actions inspired by love can bring about meaningful change in society. The film amplifies the voice of George Floyd's sister and advocates for education and action against racial discrimination and injustice.

In this week's campaign spotlight, we share Mastercard's "Where to Settle" campaign which aimed to assist Ukrainian refugees in Poland affected by the war by helping refugees find housing and employment. The campaign utilized a digital platform, WhereToSettle.com, to provide data on living costs, job opportunities, and housing options in various Polish locations, aiding users in making informed decisions. What made this campaign a successful one? Mastercard's commitment to using data responsibly and the campaign's user-friendly, inclusive approach highlighted the brand's dedication to social good and positive impact.

This week's DEI+ Campaign Spotlight highlights Smirnoff's "We Do We" campaign which celebrates unity and inclusivity through diverse collaborations, global outreach, and authentic representation. How was this campaign a successful one? The campaign's effectiveness was driven by Smirnoff's commitment to authentic representation and active engagement across various mediums, resulting in a more diverse and inclusive experience for their consumers.

This week's DEI+ Campaign Spotlight highlights Our Place's Holiday Festivities shared by content creators, reflecting the brand's ethos of embracing diverse backgrounds. How was this campaign a successful one? The company's success is attributed to its commitment to representation, both in front of and behind the camera, and its alignment with social and environmental causes. By utilizing user-generated content and influencer marketing, Our Place fostered an authentic connection with a shifting demographic, enhancing brand-consumer relationships and community engagement.

This week's DEI+ Campaign Spotlight highlights Vaseline's See My Skin Campaign which tackles healthcare inequalities for melanin-rich skin through a database collaboration with HUED and VisualDx. How was this campaign a successful one? They channeled collaborating with other organizations to achieve a goal in a systematic issue through providing education, resources, and connections to culturally sensitive healthcare providers. This resulted in them earning trust from the community and creating over 3 million equitable skincare experiences.

In this week's news, advertisers innovate outdoor advertising beyond billboards with ventures like Fortune Cookies and The Sphere, SXM Media amplifies programmatic podcast advertising, and Meta bolsters its brand safety toolkit to provide additional reassurances for ad partners.