Performance Marketing World Feature: ‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

As industries face rising costs and uncertain economic conditions, many businesses are looking at cutting back their advertising spend. Retail, consumer electronics, media, and automotive are among the industries expecting ad spend reductions due to tariffs and shifting market dynamics. At Hotspex Media, we believe in making every dollar work harder—especially during these uncertain times. We focus on optimizing your media spend to ensure maximum impact.

Artificial Intelligence is no longer a distant concept. It is rapidly becoming a core part of how businesses operate. With more players in the industry formally announcing AI working groups and major investments, the spotlight is now on how media agencies can harness this technology not just to keep pace, but to lead.At Hotspex Media, we’ve been building with AI in mind for years.

March is Women's History Month, a time to celebrate the achievements of women and reflect on the strides we continue to make toward equality. This year’s theme, "Moving Forward Together," highlights women who are educating and inspiring the next generations. In honour of Women's History Month, we’re spotlighting a few of these amazing women and sharing their advice for those interested in exploring similar passions, side gigs, or creative projects.