Performance Marketing World Feature: ‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

Back-to-school is a period of reset. People are actively researching, comparing, and discovering. It’s one of the few times during the year when shopping is not just about fulfilling a need, but about getting organized, upgrading routines, and trying something new. That’s a very specific kind of intent, and for advertisers, it’s gold

Great advertising does more than sell. It connects, inspires, and influences how people think, feel, and act. The most impactful campaigns aren’t just seen, they’re remembered. Whether it’s an emotionally charged narrative, a beautifully crafted visual, or a bold media placement that lands at exactly the right time, great advertising makes people pause, reflect, and engage. It shapes conversations and culture.

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.