Performance Marketing World Feature: ‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

As industries face rising costs and uncertain economic conditions, many businesses are looking at cutting back their advertising spend. Retail, consumer electronics, media, and automotive are among the industries expecting ad spend reductions due to tariffs and shifting market dynamics. At Hotspex Media, we believe in making every dollar work harder—especially during these uncertain times. We focus on optimizing your media spend to ensure maximum impact.