Newsroom

Josh Rosen, Hotspex Media President, recently joined Aimee Newell Tarín and Mat Broughton on an episode of ExchangeWire’s MadTech Podcast to discuss the latest developments in media, marketing, and ad tech.

Let’s set the record straight: if we really heard 99 “no’s,” we wouldn’t still be in business. As a media buying and planning agency, what we’ve experienced instead is a learning curve that highlights an unaddressed issue in advertising and marketing. The problem isn't that brands keep rejecting our pitches -- it's that there's a disconnect between what the brands say they value and want, versus the reality of how they actually make their decisions.

We’re proud to announce that Hotspex Media has been recognized as a 2024 Canada’s Most Admired™ Corporate Cultures Award winner in the Growth category! 

On August 9, the World Federation of Advertisers announced the discontinuation of the Global Alliance for Responsible Media (GARM), a crucial initiative aimed at monitoring brand safety in digital advertising.‍In response to this significant change, our President Josh Rosen shared his thoughts with Forbes, emphasizing the need for brands to adapt to the evolving landscape of digital advertising.

Amazon Ads is revolutionizing how brands can connect with consumers on its Prime Video platform through the introduction of new interactive and shoppable ad formats. Set to roll out over the next year, these features will allow viewers to engage with ads in real-time, browse products, and even add items to their Amazon cart—all from the comfort of their living room. By merging upper-funnel TV ads with lower-funnel shopping outcomes, these formats are poised to transform traditional ad breaks into fully immersive, shoppable experiences.

Recent events have brought brand safety into the spotlight, revealing how easily ads can end up in unexpected or unsuitable places. At Hotspex Media, we understand that effective brand safety is crucial for successful digital advertising. As a leading digital media buying service provider, we prioritize ensuring your ads are strategically placed and aligned with your brand's values.