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DigiDay Feature: 2024 was a trillion dollar year that signals slower days ahead

DigiDay Feature: 2024 was a trillion dollar year that signals slower days ahead
Josh Rosen

2024 was a milestone year for the ad industry, with global spending reaching a projected $1.1 trillion for 2025.

But alongside this growth comes a shift to slower, steadier gains as the industry finds its footing in a post-pandemic landscape.

Josh Rosen shared his thoughts on with Digiday

:“Looking ahead to Q1 2025, I think advertising budgets will stabilize. There are the Australian Open and Winter X Games, but they don’t generally command the advertising budgets of events like the Olympics.”As we approach 2025, brands face a mix of optimism and caution, with steady growth offering a chance to innovate and adapt.

Read the full article by Seb JosephRonan Shields and Krystal Scanlon here

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