In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.
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In This Week's News, we uncover emerging platform Clubhouse, explore valuable TikTok statistics, and celebrate the launch of a new end-to-end connected TV buying and attribution system from tvScientific.
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In This Week's News, we'll explore the world of omnichannel marketing as we anticipate the release of a series of pandemic-inspired developments through Google and cheer on Amazon's opportunity to secure a commanding position in the future of TV ad sales.
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In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.
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In This Week's News, we welcome new perspectives as Fox focuses on ad-supported rather than SVOD platforms, and Amazon presenting a 66% Growth in annual advertising revenue, in addition to Smart Communications’ new research report, revealing opportunities for businesses to continue to evolve and ultimately achieve a greater competitive edge.
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In This Week's News, With insights pointing towards the holistic and integrated management of all TV to Ad Fraud prevention - this week we're looking to the future and making an effort to ensure our industry is set for success!
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