In This Week's News, you'll find the treasure trove of Google I/O 2021 Highlights, New releases from Instagram, and how to use CTV to increase reach and drive results.
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In this Week's News, we watch TikTok grow to surpass Snapchat in total US users, explore another tool we can use to validate structured data and gain some insight into Twitter's proposed tiered structure.
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In This Week's News, we uncover recent findings from this year's NewFronts event, explore upcoming changes to Display & Video 360, and learn how Google works to help legitimate sites rank better and help support safe searching.
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In This Week's News, we brace ourselves for the unfamiliar switch from Verizon Media to Yahoo, prepare ourselves for the threat of ad fraud, and learn how The Sway Effect Index will shine a light on who and what is “holding sway”.
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In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.
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In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for "screen-free" campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies.
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