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Unlocking Laser-Like Precision in Digital Campaign Targeting with GWI Audience Activation

Unlocking Laser-Like Precision in Digital Campaign Targeting with GWI Audience Activation

Hotspex Media is excited to announce a powerful new capability: GWI Audience Activation for targeted digital campaigns. This collaboration with GWI empowers us to sharpen our targeting like never before, enabling us to reach audiences with unparalleled precision.

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Exploring the Future of Marketing: Highlights from SXSW Austin 2024

This past weekend, Hotspex Media had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. The tech themes dominating conversations at SXSW 2024 showcased the intricate ways various industries are engaging consumers in an era of rapid change. 

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Celebrating Black History Month, Insights from Sabrina Clarke Duffy, Senior VP at Hotspex

As we honour Black History Month, we recognize the continued significance of discussions on Diversity, Equity, and Inclusion. At Hotspex Media, we had the opportunity to explore the personal story of Sabrina Clarke Duffy, our Senior Vice President.

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Raconteur Feature: What Hybrid Working Means for Sales Teams

While flexibility and autonomy may help with productivity and work-life balance, in people-facing roles like sales, being around people can help build comradery and confidence. 

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Why you Need to Invest in Your Website's Mobile User Experience

Prioritizing a mobile-friendly design can enhance conversions, safeguard budgets, maintain customer satisfaction, and preserve brand reputation in the digital landscape.

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How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

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DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

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