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Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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The Mobile App Lifecycle Marketing Guide

Understand the stages of an app's lifecycle and learn tips & tricks as to how you can promote your app through a Google Apps Campaign.

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The Benefits of Being Certified

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

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Standing Out in COVID’s Sea of Sameness

Getting lost in COVID’s Sea of Sameness? Here are three principles to uphold brand distinctiveness at this critical time.

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Marketers, Are You Ready For All 3 Phases of This Crisis?

We interviewed 100 marketers in 100 days and we're here are to tell you how to sustain profitability and market share as we shift from the pandemic into a recession.

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Social Advertising for Small Business Owners

Three ways small business owners can use social media to drive traffic and achieve their marketing goals

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Advertising on Pinterest in the face of COVID

While e-commerce shopping has become an increasing necessity, learn how Pinterest can assist in the world of online advertising.

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