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Making Ads Matter

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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This Week's News: 2021/02/24

This Week's News: 2021/02/24

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An Ode to the Humble QR Code

The last few years have seen major improvements in media buying technology, but with the resurgence of the QR code, media buyers have been quick to realize the potential they represent.

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The Importance of Conversion Modeling

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

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How To Throw Together A *Successful* Last-Minute Holiday Campaign

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.

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Tune-In Attribution and the Rise of Connected TV

By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore provides marketers with the ability to measure the effectiveness of campaigns in real-time with more granular data.

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How To Drive Sales with Shoppable Posts

While the ability to shop online has already reinvented the entire shopping experience, it's clear that shoppable posts are pushing those advancements further than ever before. Find out how you can increase discoverability and drive sales using shoppable posts.

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