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Making Ads Matter

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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This Week's News: 2021/09/08

In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.

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This Week's News 2021/09/01

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

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This Week's News: 2021/08/25

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

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This Week's News: 2021/07/17

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

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This Week's News: 2021/08/11

In This Week's News, while celebrating the inarguable growth of programmatic advertising, we'll explore the release of Snapchat's "My Places" feature, and cover the anticipated range of digital wellbeing features and safeguards across Google Properties to protect users under the age of 18.

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This Week's News: 2021/08/04

In This Week's News, we'll explore topics around our beloved social platforms where our industry giants bring on a spike in ad prices, TikTok changes their monetization and product features, and Twitter’s Shop Module pilot surprises domestic English-language users on iOS with carousels of products

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