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Making Ads Matter

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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New Report Highlights TikTok’s Rising Worth as a Promotional Possibility for SMBs

In This Weeks News, a new report highlights TikTok’s Rising Worth for SMBs, Snapchat’s Developing a New ‘Snapchat+’ Subscription Service, and YouTube Shorts tops 1.5B logged-in monthly users.

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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

In This Weeks News LinkedIn adds new engagement options and product listings on profiles, Google offers to let ad rivals place YouTube ads, and Meta, TikTok, Google, and Twitter are all getting ready to signal-on to new misinformation guidelines in Europe.

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Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

In This Weeks News, Meta is Developing New Basic Ads, Reddit highlights brand activation on its platform, and Snapchat shares new knowledge on how AR and digital camera advertisements can assist enhance Marketing campaign efficiency.

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Google Reimagines Search Beyond ’10 Blue Links’

In This Week's News, Google shares plans around interactivity, Meta releases new API updates, and TikTok extends its Marketing Partner Program

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Virtual product placement ads are coming to Amazon Prime Video and Peacock

In This Week's News, Amazon & Peacock offer new ad formats, TikTok introduces "Branded Mission", and Spotify expands its Roblox universe.

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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

In This Week's News, Google ads customizable ads debut on search and YouTube, TikTok launches an insights platform, and Google Ads now offers scripts for automated support.

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