News

General news and updates

Advertising predictions that will shake up the media industry in 2023

In This Week's News: Stay Ahead of the Curve with 2023's Disruptive Advertising Predictions, Discover the Growing Financial Buzz on Reddit, and learn how TikTok will Emerge as a Leader in Search Ad Spend.

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Reports Show that Facebook Usage is Up, as Meta Continues to Develop its AI Targeting Models

In This Week's News, Facebook usage is on the rise, while Meta perfects its AI targeting models. Snap launches a marketing campaign highlighting the endless possibilities of AR effects. And, we delve into the impact of TikTok's evolving presence in the US on the social media sphere.

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Meta’s Updating the Terminology for Accounts Reached within Ad Campaigns

In This Week's News, Meta Updates Terminology for Accounts Reached within Ad Campaigns, Google Ads will no longer support similar audiences, and Ad spending forecast to grow 6% in 2023 as digital priorities shift.

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My 2023 CES Experience

One of the most anticipated annual events in the tech world, this year's CES convention saw companies from all over the globe debuting new devices and demonstrating cutting-edge technologies that promised to revolutionize the way we interact with technology. 

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Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

In This Week's News, Meta expands ad targeting restrictions for teens, ad spending on TikTok defies advertising slowdown, and we learn how programmatic ooh can reignite the cross-channel customer journey.

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Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

In This Week's News, Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure, Pinterest and LiveRamp pilot a new clean room solution, and Twitter to Relax Ban on Political Ads.

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