News

General news and updates

Shopify Pushes Further Into Social Channels

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

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Afterpay Introduces New Advertising Solutions

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

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Amazon Accounts for over 40% of US retail eCommerce sales in 2021

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

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Alfi research shows promising growth for programmatic advertising

In This Week's News, while celebrating the inarguable growth of programmatic advertising, we'll explore the release of Snapchat's "My Places" feature, and cover the anticipated range of digital wellbeing features and safeguards across Google Properties to protect users under the age of 18.

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This Week's News: 2021/08/04

In This Week's News, we'll explore topics around our beloved social platforms where our industry giants bring on a spike in ad prices, TikTok changes their monetization and product features, and Twitter’s Shop Module pilot surprises domestic English-language users on iOS with carousels of products

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This Week's News: 2021/07/28

In this Week's News, we explore the new changes that drove interest in Snapchat and Twitter, some solutions to keep our first-party data solutions safe, and how influencer marketing is performing compared to social network advertising in 2021.

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