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Alfi research shows promising growth for programmatic advertising

Alfi research shows promising growth for programmatic advertising
Hotspex Media Team

Alfi research shows promising growth for programmatic advertising

TLDR
  • Programmatic advertising is expected to increase dramatically over the next three years.
Brief

According to a survey by the Florida-based artificial intelligence (AI) advertising SaaS platform, Alfi, 94% of surveyees cited automation as one of the top three most important benefits of programmatic advertising. Aside from automation standing out as the key benefit for most, 72% chose real-time measurement as another important factor of programmatic advertising, followed by 67% who consider sophisticated targeting as an additional benefit. Lastly, 46% selected return on ad spend as one of their three key benefits.


Giving kids and teens a safer experience online

TLDR
  • In the coming weeks and months, Google is going to make some changes to Google Accounts for people under 18
Brief

In the coming weeks, Google will introduce a new policy that enables anyone under the age of 18, or their parent or guardian, to request the removal of their images from Google Image results. In Google Search, SafeSearch will be switched on for existing users under 18 and will become the default setting for teens setting up new accounts. In YouTube, the default upload setting will be changed to the most private option available for teens ages 13-17. Digital wellbeing features and safeguards and education about commercial content will be more prominently surfaced such as "take a break" and bedtime reminders and turn off autoplay for users under 18. Safeguards will also be expanded to prevent age-sensitive ad categories from being shown to teens and will block ad targeting based on the age, gender, or interests of people under 18. In the coming months, Google will also roll out new Digital Wellbeing filters that allow people to block news, podcasts, and access to webpages on Assistant-enabled smart devices.


Introducing My Places on Snap Map, A New Way to Find Personalized Recommendations

TLDR
  • Snapchat My Places shows users 30+ million businesses and even offers personalized recommendations
  • The Infatuation and Ticketmaster are coming to Snap Map later this year
Brief

With My Places, Snapchatters can discover more than 30 million businesses, log their favourite local spots, and even find personalized recommendations informed by their friends and the global Snapchat community. And, with Layers from The Infatuation and Ticketmaster coming to Snap Map later this year, there are endless ways to explore. 

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