In This Week's News, we're reminded that winter is coming and Amazon is prepared! Facebook and Instagram accounts will no longer be linked, and a recent study breaks down market share to provide clear answers for smaller brands.
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In This Week's News, we take a look at the upcoming changes surrounding Facebook's pre-campaign reach estimates, when we can expect YouTube's TrueView for action campaigns will automatically upgrade to Video action campaigns, and see how Snapchat & WPP are teaming up to take on e-commerce with augmented reality.
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In This Week's News, we take a peek into the new age of search engine marketing, welcome the new “live social shopping” app "Shopstream" into the B2C space, and eagerly await Linkedin's new virtual event offerings to roll out globally.
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In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.
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In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.
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In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.
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