Advertising

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

Three ways small business owners can use social media to drive traffic and achieve their marketing goals

Privacy setting's impact on ad tracking across mobile devices