As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?
Read StoryGoogle's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies.
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