Advertising

Amazon Ads is revolutionizing how brands can connect with consumers on its Prime Video platform through the introduction of new interactive and shoppable ad formats. Set to roll out over the next year, these features will allow viewers to engage with ads in real-time, browse products, and even add items to their Amazon cart—all from the comfort of their living room. By merging upper-funnel TV ads with lower-funnel shopping outcomes, these formats are poised to transform traditional ad breaks into fully immersive, shoppable experiences.

Recent events have brought brand safety into the spotlight, revealing how easily ads can end up in unexpected or unsuitable places. At Hotspex Media, we understand that effective brand safety is crucial for successful digital advertising. As a leading digital media buying service provider, we prioritize ensuring your ads are strategically placed and aligned with your brand's values.

In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance. 

In the fast-changing world of digital advertising, adapting to industry shifts is essential. At Hotspex Media, we’re embracing a multi-DSP (Demand Side Platform) strategy to stay ahead. With Google’s ongoing adjustments to cookies, it’s more important than ever to diversify and explore new platforms. By using multiple DSPs, we can achieve broader reach, optimized performance, and resilience against industry changes. Our proactive approach ensures long-term success for our clients.

This summer, Mucho Burrito, a beloved Mexican fast food chain, launched its "Love Mucho" campaign, aiming to forge deeper emotional connections with its audience. The driving force behind this campaign? Hotspex Media's innovative tool, Reticle AI.

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?