Tricia Allen

VP, Business Development

Blog Posts

The Ironic Magic of Cannes 2024: AI Buzz and Human Connections

Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.

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Exploring the Future of Marketing: Highlights from SXSW Austin 2024

This past weekend, Hotspex Media had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. The tech themes dominating conversations at SXSW 2024 showcased the intricate ways various industries are engaging consumers in an era of rapid change. 

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My 2023 CES Experience

One of the most anticipated annual events in the tech world, this year's CES convention saw companies from all over the globe debuting new devices and demonstrating cutting-edge technologies that promised to revolutionize the way we interact with technology. 

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Technology Continues to Thrive Despite Financial Uncertainty

Visit the CES conference in Las Vegas to learn about the latest advances in marketing technology, specifically AI, sustainability, and improving consumer experiences.

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