Newsroom

No items found.

What is the metaverse, and what does it mean for brands?

In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.

Read Story

New Automation in Facebook Ads

In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.

Read Story

Google to sunset Expanded Text Ads (ETAs) in June 2022

In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.

Read Story

Shopify Pushes Further Into Social Channels

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

Read Story

Afterpay Introduces New Advertising Solutions

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

Read Story

Amazon Accounts for over 40% of US retail eCommerce sales in 2021

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

Read Story