In This Week's News, we take a peek into the new age of search engine marketing, welcome the new “live social shopping” app "Shopstream" into the B2C space, and eagerly await Linkedin's new virtual event offerings to roll out globally.
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When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement. Here are a few tactics that advertisers are currently using...
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In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.
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In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.
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In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.
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In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.
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