In This Week's News, we explore the rise of attention metrics and contextual targeting, Innovations in AI, and The Future of Social Advertising.
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In This Week's News, we applaud Instagram's new Teen Safety Tools, celebrate a great year for worldwide ad spending, and understand the benefits of Barb's new measurement system.
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In This Week's News, we wonder how Facebook’s cryptocurrency project will continue with the departure of David Marcus, celebrate the launch of Tesco's new media and insights platform, and examine the decline of this year's Cyber Week online spending patterns.
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In This Week's News, we learn how Google can help improve digital conversations and self-service experiences, the importance of the Professional Certification Program, and the continued growth of Connected TV.
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In This Week's News, we prepare ourselves for the launch of the new Google Partners program, learn why Facebook will limit ad targeting for politics, and why YouTube is removing their dislike button.
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In This Week's News, we explore how user trust in social media platforms could affect engagement with ads, uncover some new changes that are making their way into the Google platform, and learn how Netflix and YouTube are dominating in the share of time spent watching.
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