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TikTok Expands Brand Safety Measurement Partnership with Integral Ad Science

TikTok Expands Brand Safety Measurement Partnership with Integral Ad Science
Jay Li

TikTok Expands Brand Safety Measurement Partnership with Integral Ad Science

TLDR
  • TikTok has expanded its partnership with Integral Ad Science (IAS) to an additional 23 regions, which will provide independent assurance for TikTok marketers in regards to the performance and placement of their campaigns in the app.
Brief

This specific expansion will focus on ad placement insights, to ensure ads are not displayed alongside unsavory content. That essentially gives brands another way to maximize placement, and to better understand, and monitor, the more specific performance parameters of their campaign. Now, advertisers in more regions will benefit from the same, by partnering with IAS to glean more insight into the performance of their TikTok promotions.

Digital audio is no longer a sleeping giant  

TLDR
  • The streaming revolution is here and it’s not just televised. 
Brief

With the proliferation of smart speakers and audio devices in the home, and the convenience of listening on the go, more listeners are streaming audio than ever before. Audio's ability to provide ad-supported content to highly engaged, digital-first consumers has media buyers listening. But what makes streaming audio so special? And how can advertisers use its unique qualities (and navigate its all-too-familiar challenges) to drive successful campaign outcomes? Let’s dive in.

Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions

TLDR
  • Meta’s announced some new Reels ad options to help more businesses tap into the popularity of the format, while it’s also testing new third-party verification elements to reassure brand partners.
Brief

Meta first launched ads on Reels last year, and it’s gradually expanding the program to more creators and ad formats, providing more ways for marketers to tap into the rising popularity of Reels. And Reels certainly has become a much bigger focus for Facebook and Instagram users. According to Meta, people now spend more than half of their time on Facebook and Instagram watching video, while people are also re-sharing Reels more than 2 billion times every day, doubling over the last six months.

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