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This Week's News: 2021/03/10

This Week's News: 2021/03/10

Mara Heathcote

The future isn’t connected TV, it’s connecting TV

Viewing behaviour shifted to TV as a source of trusted content, with growth demonstrated across all forms. As an industry that is supercharging TVs capabilities through technology, we must now take ownership of the issues that are being natively built into the very fabric of its landscape.

  • Read the full article HERE


Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

The Trade Desk is second in the market for buying ads across publishers’ sites While Google dominates the area of ad-buying with about 40% of the business, Trade Desk is up to nearly 8% and its share is growing faster than Google’s.

  • Read the full article HERE


How Marketers Inadvertently Help Fuel Ad Fraud

Ad fraud leaves brands overspending in digital. Dr. Augustine Fou – a former marketer-turned-ad fraud investigator and consultant – believes the scale of ad fraud across the industry is currently at its “highest point ever". Fou contends that bots have been able to infiltrate in the new automated environment.

  • Read the full article HERE

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