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This Week's News: 2021/03/03

This Week's News: 2021/03/03

Mara Heathcote

Facebook pledges to invest $1 billion in news after Australia standoff ends

Facebook pledges to invest $1 billion in news over the next three years after Australia standoff ends. Additionally, last October Google announced that it plans to pay publishers to create and curate content for a new mobile product called Google News Showcase.

  • Read the full article HERE


Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Roku will acquire capabilities in automatic content recognition (ACR) and dynamic ad insertion (DAI) from Neilson. In return, Nielsen will gain insight into nearly 100 million smart TVs and OTT devices. This will allow traditional networks to swap out an ad for one that’s more precisely targeted – and that advertisers will pay more for.

  • Read the full article HERE


IDFA Is Going Away, So What Should Mobile App Publishers Do To Prepare?

Apple's iOS 14.5 update will disallow access to Identifier for Advertisers (IDFA) data for app publishers, DSPs and mobile measurement partners. Apple will provide privacy centric attribution through its SKAdNetwork (SKAN) and App Tracking Transparency (ATT) framework to protect those users who opt out of IDFA sharing.

  • Read the full article HERE

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