Back to Blog

Reddit Launches New Keyword Targeting and Product Ad Options

Reddit Launches New Keyword Targeting and Product Ad Options
Jay Li

Reddit Launches New Keyword Targeting and Product Ad Options

TLDR
  • Reddit has announced some new ad options, as it continues to refine its business focus and maximize its revenue potential.
Brief

Reddit’s launching Contextual Keyword Targeting, to help marketers get their ads in front of a broader range of users in the app. So rather than focusing on specific communities, you’ll also now be able to use related keywords in your campaign set-up, which will then see your ads shown to users who engage with those terms and discussions. Reddit’s also launching Product Ads, which will include product descriptions and pricing info, as well as a ‘Shop Now’ CTA to guide purchase activity.

Spotify’s Lee Brown talks up the platform’s latest advertiser pitch 

TLDR
  • Spotify will head to this year’s Cannes Lions Festival with a new product to peddle to advertisers: Spotify Ad Analytics.
Brief

The measurement tool aims to provide advertisers with reporting on how their ads are performing on Spotify as well as the impact they are having on advertisers’ businesses outside the platform through the corresponding introduction of the platform’s own tracking pixel. The new measurement tool is part of Spotify’s plan to get its advertising business to eventually represent 20% of its overall revenue. Growing its advertising business will also be an important component to growing its podcast business, which has seen growth but contributes a smaller percentage of ad revenue compared to ads airing against music content.

  • Read the full article from Digiday

MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs

TLDR
  • MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs on Tuesday.
Brief

MadHive works primarily with local and national TV advertisers moving budgets into CTV with real-time programmatic bidding. Its platform includes a DSP and a device graph with viewership information such as automatic content recognition from Inscape and geolocation data based on ZIP codes. Advertisers can match their own first-party data with MadHive’s device graph to create and target hyperlocal audiences.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Season of Intent: Turning the Back-to-School Mindset Into Measurable Impact

Season of Intent: Turning the Back-to-School Mindset Into Measurable Impact

Back-to-school is a period of reset. People are actively researching, comparing, and discovering. It’s one of the few times during the year when shopping is not just about fulfilling a need, but about getting organized, upgrading routines, and trying something new. That’s a very specific kind of intent, and for advertisers, it’s gold

Read Story
Beyond the Click: Why Great Advertising Leaves a Mark

Beyond the Click: Why Great Advertising Leaves a Mark

Great advertising does more than sell. It connects, inspires, and influences how people think, feel, and act. The most impactful campaigns aren’t just seen, they’re remembered. Whether it’s an emotionally charged narrative, a beautifully crafted visual, or a bold media placement that lands at exactly the right time, great advertising makes people pause, reflect, and engage. It shapes conversations and culture.

Read Story
Meet Jesse, Engineering Manager at Hotspex Media

Meet Jesse, Engineering Manager at Hotspex Media

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

Read Story