Meta’s Twitter Alternative App Gets its Own Icon as it Moves Closer to Launch
TLDR
- Meta’s Twitter alternative app is another step closer, with the experimental, text-based messaging feed now getting its own icon, as per the latest back-end code discovery.
Brief
Meta’s been developing its Twitter alternative platform over the past few months, amid rising unrest among Twitter users sparked by Elon Musk’s changes at the app. With more people seemingly seeking an alternative real-time update feed, Meta, as usual, has sensed an opportunity, and with the network effects of Instagram on its side, it seems to be looking to step on Twitter’s turf, in the hopes of scooping up this potentially significant audience. Since then, we’ve had a few more glimpses of the coming ‘Instagram for your thoughts’, including these examples of the UI, and how users will interact in the separate app.
- Read the full article from Social Media Today
Search And Social Converge; The Long And Short Of It
TLDR
- “Google” has become a verb that’s synonymous with “search.
Brief
Google’s own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine. And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats. Although neither platform allows for the sort of granular keyword targeting you’d get on Google, they do match ads to relevant searches (and searchers) using AI-powered tools.
- Read the full article from Ad Exchanger
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
TLDR
- As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Digiday+ Research has analyzed strategies and challenges across leading marketing channels like programmatic display, Instagram and Amazon Ads to identify key trends and best practices in our CMO Strategies series.
Brief
Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. To map out marketers’ current digital playbook, Digiday+ Research sent out three surveys that asked a total of 635 respondents about past and upcoming investments, marketing channel tactics and preferences and business challenges. Digiday+ Research also conducted a focus group and individual interviews with marketing executives across industries.
- Read the full article from Digiday
