Instagram Adds Search Ads Placement into its Marketing API

Instagram Adds Search Ads Placement into its Marketing API

TLDR

• Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. 

Brief

Meta announced that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement back in March, enabling brands to display their promotions based on keywords used within a search query in the app. With this new update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help more marketers tap into new opportunities in the app.

• Read the full article from Social Media Today

Inside Google’s plans for improving paid search with generative AI

TLDR

• Google is testing a host of new uses for generative artificial intelligence (AI) in its campaign creation tools, a move it says should ease the workflow of digital marketers, the company shared at its Marketing Live summit.

Brief

Google is layering a conversational experience into Google Ads that promises a faster way to launch paid search campaigns. Marketers can submit a link to their website into the program, which Google AI scrapes and summarizes. The takeaways can be edited by human hand, with Google then surfacing keywords that align with a brand’s desired value proposition, which can be further evaluated for accuracy.

• Read the full article from Marketing Dive

Unlocking the Potential of Cross Platform and Mobile Advertising: Exploring the Market, Strategies, and Emerging Trends

TLDR

• Understanding the market, utilizing effective strategies, and staying abreast of emerging trends, businesses can harness the power of Cross-Platform and mobile advertising to drive growth and achieve their marketing objectives.

Brief

In today’s digital age, mobile devices have become an integral part of our daily lives. With the increasing use of smartphones and tablets, advertisers have recognized the immense potential of reaching their target audience through mobile platforms. cross-platform and mobile advertising have emerged as powerful tools to connect businesses with consumers in a highly effective and targeted manner. This article explores the Cross Platform and Mobile Advertising Market, shedding light on its significance, benefits, challenges, key players, strategies, emerging trends, and more. 

• Read the full article from Digital Journal