Back to Blog

Instagram Adds Search Ads Placement into its Marketing API

Instagram Adds Search Ads Placement into its Marketing API
Jay Li

Instagram Adds Search Ads Placement into its Marketing API

TLDR
  • Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. 
Brief

Meta announced that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement back in March, enabling brands to display their promotions based on keywords used within a search query in the app. With this new update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help more marketers tap into new opportunities in the app.

Inside Google’s plans for improving paid search with generative AI

TLDR
  • Google is testing a host of new uses for generative artificial intelligence (AI) in its campaign creation tools, a move it says should ease the workflow of digital marketers, the company shared at its Marketing Live summit.
Brief

Google is layering a conversational experience into Google Ads that promises a faster way to launch paid search campaigns. Marketers can submit a link to their website into the program, which Google AI scrapes and summarizes. The takeaways can be edited by human hand, with Google then surfacing keywords that align with a brand’s desired value proposition, which can be further evaluated for accuracy.

Unlocking the Potential of Cross Platform and Mobile Advertising: Exploring the Market, Strategies, and Emerging Trends

TLDR
  • Understanding the market, utilizing effective strategies, and staying abreast of emerging trends, businesses can harness the power of Cross-Platform and mobile advertising to drive growth and achieve their marketing objectives.
Brief

In today’s digital age, mobile devices have become an integral part of our daily lives. With the increasing use of smartphones and tablets, advertisers have recognized the immense potential of reaching their target audience through mobile platforms. cross-platform and mobile advertising have emerged as powerful tools to connect businesses with consumers in a highly effective and targeted manner. This article explores the Cross Platform and Mobile Advertising Market, shedding light on its significance, benefits, challenges, key players, strategies, emerging trends, and more. 

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Super Bowl, Fandom, and the Power of Branding

Super Bowl, Fandom, and the Power of Branding

The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it? 

Read Story
The Omnicom IPG merger: Legacy agencies are fighting for relevance

The Omnicom IPG merger: Legacy agencies are fighting for relevance

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year. 

Read Story
Hotspex Media: Your Trusted Partner in a Shifting Advertising World

Hotspex Media: Your Trusted Partner in a Shifting Advertising World

As the industry evolves, we remain dedicated to being a trusted partner, helping you adapt to new challenges and seize emerging opportunities. Whether you’re looking for fresh perspectives or reliable support, we’re here to provide the expertise and flexibility that help your brand succeed in an ever-changing market.

Read Story