Back to Blog

Instagram Adds Search Ads Placement into its Marketing API

Instagram Adds Search Ads Placement into its Marketing API
Jay Li

Instagram Adds Search Ads Placement into its Marketing API

TLDR
  • Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. 
Brief

Meta announced that ads in Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads placement back in March, enabling brands to display their promotions based on keywords used within a search query in the app. With this new update, third-party social management platforms will be able to facilitate Instagram search ads creation, providing another means to help more marketers tap into new opportunities in the app.

Inside Google’s plans for improving paid search with generative AI

TLDR
  • Google is testing a host of new uses for generative artificial intelligence (AI) in its campaign creation tools, a move it says should ease the workflow of digital marketers, the company shared at its Marketing Live summit.
Brief

Google is layering a conversational experience into Google Ads that promises a faster way to launch paid search campaigns. Marketers can submit a link to their website into the program, which Google AI scrapes and summarizes. The takeaways can be edited by human hand, with Google then surfacing keywords that align with a brand’s desired value proposition, which can be further evaluated for accuracy.

Unlocking the Potential of Cross Platform and Mobile Advertising: Exploring the Market, Strategies, and Emerging Trends

TLDR
  • Understanding the market, utilizing effective strategies, and staying abreast of emerging trends, businesses can harness the power of Cross-Platform and mobile advertising to drive growth and achieve their marketing objectives.
Brief

In today’s digital age, mobile devices have become an integral part of our daily lives. With the increasing use of smartphones and tablets, advertisers have recognized the immense potential of reaching their target audience through mobile platforms. cross-platform and mobile advertising have emerged as powerful tools to connect businesses with consumers in a highly effective and targeted manner. This article explores the Cross Platform and Mobile Advertising Market, shedding light on its significance, benefits, challenges, key players, strategies, emerging trends, and more. 

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

Read Story
DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

Read Story
 DEI+ Campaign Spotlight: R/GA "Gentle Giant"

DEI+ Campaign Spotlight: R/GA "Gentle Giant"

This week's DEI+ Campaign Spotlight:bulb: discusses the "Love Lives On" short film series, which is part of the ongoing "Love Has No Labels" campaign by The Ad Council and R/GA. The series aims to promote love, allyship, and support for marginalized communities while addressing issues of hate, bias, and discrimination. The main focus is on the anthem film "Gentle Giant," which tells the story of Bridgett Floyd, sister of George Floyd, whose murder by Minneapolis police sparked the Black Lives Matter movement. How was this campaign a successful one? "Gentle Giant" used intentional storytelling and emphasis on the power of humanity to connect with the audience. It highlights how love and actions inspired by love can bring about meaningful change in society. The film amplifies the voice of George Floyd's sister and advocates for education and action against racial discrimination and injustice.

Read Story