News

General news and updates

Open Rates No Longer A Reliable Metric for Apple Mail Users

In This Week's News, we explore Apple’s restrictions of email open rates in iOS 15, how influencers are drawing attention to the metaverse, all while TikTok continues to soar.

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Facebook In-Stream Reserve + More

In This Week's News, while video trends less formal and more native, Google's ad price manipulation lawsuit moves through the legislative process, as Microsoft acquires Activision Blizzard.

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Google Page Experience Update

In This Week's News, we are reminded of Google’s upcoming page experience update and welcome the future of voice-activated Smart TVs all while retail media continues to boom.

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Google Acquires Siemplify

In This Week's News, we applaud Google for stepping up its cybersecurity efforts while Facebook sunsets various targeting options after TikTok surpasses Google as the most-visited website.

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The Future of Social Advertising Is Now

In This Week's News, we explore the rise of attention metrics and contextual targeting, Innovations in AI, and The Future of Social Advertising.

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Instagram Boosts Teen Safety

In This Week's News, we applaud Instagram's new Teen Safety Tools, celebrate a great year for worldwide ad spending, and understand the benefits of Barb's new measurement system.

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