Jonah Cait

VP Strategy & Product

Jonah Cait is the VP, Strategy & Product for Hotspex Media, a leading programmatic trading desk and one of the fastest growing companies in Canada. With a specific focus on digital media, marketing analytics, and social media strategy, Jonah brings over nine years of digital experience, ensuring that digital marketing investments are effectively planned, executed, and measured. Jonah has successfully led teams to design and deliver high-performing digital strategy, targeted digital advertising, contextual targeting products, and digital analytics initiatives for leading global B2B and B2C marketing organizations.

Blog Posts

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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Social Advertising for Small Business Owners

Three ways small business owners can use social media to drive traffic and achieve their marketing goals

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