Jonah Cait

VP Strategy & Product

Jonah Cait is the VP, Strategy & Product for Hotspex Media, a leading programmatic trading desk and one of the fastest growing companies in Canada. With a specific focus on digital media, marketing analytics, and social media strategy, Jonah brings over nine years of digital experience, ensuring that digital marketing investments are effectively planned, executed, and measured. Jonah has successfully led teams to design and deliver high-performing digital strategy, targeted digital advertising, contextual targeting products, and digital analytics initiatives for leading global B2B and B2C marketing organizations.

Blog Posts

Is 99% of Your Media Missing the Forest for the Trees?

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?

Read Story

Understanding Google’s Privacy Sandbox and the Future of Digital Advertising

Google's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies. 

Read Story

Contextual x Emotional: Creating Stronger Brand Connections

When running programmatic campaigns, inventory filtering is highly recommended to ensure brand suitability, but let’s not kid ourselves – inventory that’s “not brand unsafe” doesn’t exactly mean it’s an optimal placement. Here are a few tactics that advertisers are currently using...

Read Story

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

Read Story

Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

Read Story

Social Advertising for Small Business Owners

Three ways small business owners can use social media to drive traffic and achieve their marketing goals

Read Story