AI

Artificial Intelligence is no longer a distant concept. It is rapidly becoming a core part of how businesses operate. With more players in the industry formally announcing AI working groups and major investments, the spotlight is now on how media agencies can harness this technology not just to keep pace, but to lead.At Hotspex Media, we’ve been building with AI in mind for years.

AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.

Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

Understand the basics of Neural Networks and how they're used in handwriting and speech recognition, analyzing visual imagery, video processing, anomaly detection, and more.