Mara Heathcote

Project Coordinator

Blog Posts

The Importance of Conversion Modeling

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

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Tune-In Attribution and the Rise of Connected TV

By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore provides marketers with the ability to measure the effectiveness of campaigns in real-time with more granular data.

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How To Drive Sales with Shoppable Posts

While the ability to shop online has already reinvented the entire shopping experience, it's clear that shoppable posts are pushing those advancements further than ever before. Find out how you can increase discoverability and drive sales using shoppable posts.

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#StopHateForProfit

Facebook has come under increased scrutiny for allowing the spread of racist, violent, and verifiably false content across its platform.

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Micro-Moments in Mobile Marketing

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

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The Mobile App Lifecycle Marketing Guide

Understand the stages of an app's lifecycle and learn tips & tricks as to how you can promote your app through a Google Apps Campaign.

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The Benefits of Being Certified

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

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Cannabis Cognition

How cannabis brands and retailers can drive conversions while weathering the current climate of the cannabis industry.

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Google's Universal Extensions

Increase Your Brand's Visibility and Engagement on Google Search

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