Mara Heathcote

Discover the benefits of audience segmentation and how to create effective segmentation strategies that engage your target audience

Hotspex Media: The Story Behind the Programmatic Planning and Buying Agency

Take advantage of digital advertising services to achieve your marketing goals quickly and efficiently with bespoke campaigns designed for your unique needs.

There is a rising need for digital media advertising agencies as companies use digital platforms to contact potential clients.

In This Week's News, we explore Apple’s restrictions of email open rates in iOS 15, how influencers are drawing attention to the metaverse, all while TikTok continues to soar.

There are many benefits to adopting an always-on presence and approach to digital marketing, but to succeed, one must be ready, not only on their website and social channels but be available wherever their consumers may be.

In This Week's News, we take a peek into the new age of search engine marketing, welcome the new “live social shopping” app "Shopstream" into the B2C space, and eagerly await Linkedin's new virtual event offerings to roll out globally.

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore provides marketers with the ability to measure the effectiveness of campaigns in real-time with more granular data.

While the ability to shop online has already reinvented the entire shopping experience, it's clear that shoppable posts are pushing those advancements further than ever before. Find out how you can increase discoverability and drive sales using shoppable posts.

Facebook has come under increased scrutiny for allowing the spread of racist, violent, and verifiably false content across its platform.

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

Understand the stages of an app's lifecycle and learn tips & tricks as to how you can promote your app through a Google Apps Campaign.

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

How cannabis brands and retailers can drive conversions while weathering the current climate of the cannabis industry.

Increase Your Brand's Visibility and Engagement on Google Search