Guiding our client through their first go at social media marketing, our team set up ad campaigns on Facebook, YouTube, and Google.
While our sectors in other countries had undertaken social media campaigns, we didn’t have any experience in that arena. 2020 marked our first step into social media marketing, and we engaged Hotspex Media to assist us.
Scope of work
We provided them with our media assets, and they informed us of how to best utilize them. They formulated our next steps and what KPIs they would be tracking. We gave them free rein with our materials. They led SEO campaigns, YouTube pre-roll and bumper ads, and Facebook link and carousel ads.
What is the team composition?
I worked very closely with Jonah (VP, Strategy & Product, Hotspex Media) and Nikki (Senior Customer Success Manager).
What is the status of this engagement?
The engagement was kicked off in December 2019 and is ongoing. They ran our campaigns to completion, and now they’re on a shorter, interim campaign.
Result & Feedback
What evidence can you share that demonstrates the impact of the engagement?
They’re doing an excellent job of keeping our brand at top of mind. The timing of our first campaign unfortunately coincided with the pandemic, so we can’t say that we necessarily saw any huge lift in sales. Having said that, our brand and products have effectively been put in front of our target audiences. We’re getting increased brand awareness — and we hadn’t gotten any exposure of that sort previously, so that’s been a big step.
They were patient, understanding, and easy to communicate with. This engagement has helped us learn what questions we should even be asking, especially when we’re new to this kind of project.
How did Hotspex Media perform from a project management standpoint?
Jonah put together a campaign dashboard that reports results and visualizes project progress. Through the tool, we’re able to see exactly how many impressions we’re getting and other marketing activity that’s going on.
Our director is a veteran in the field and hard to impress, but she loved this tool they created. Jonah also ensured that it wasn’t just jargon on the dashboard; he made sure that we understood all the metrics that were being presented to us.
"Their communication was incredible. If they needed anything, they were quick to reach out. They were agile and always accessible."
What did you find most impressive about them?
Over time, I’ve built such a great relationship with both Jonah and Nikki. I appreciate how much I’ve learned from them. Jonah even sent me a book that he thought I’d appreciate and learn from. They’re knowledgeable and incredibly thoughtful.
Are there any areas they could improve?
No, I can’t think of anything.
Do you have any advice for potential customers?
Set up regular meetings. The cadence in which you work together and analyze your campaign is extremely important in optimizing their delivery.