Advertising and SEM support for a client looking to increase a brand’s digital presence and visibility.

Opportunity/Challenge

For this engagement, I hired Hotspex Media to support my efforts with a client, who sells a number of home safety locks and baby-proofing solutions. We were working to create a digital presence for the brand.

They had a Facebook page with less than 30 fans and limited relevant content. I was developing content for their brand and hired Hotspex Media to help amplify the reach and grow the business.

Solution

Scope of work

We provided them with our media assets, and they informed us of how to best utilize them. They formulated our next steps and what KPIs they would be tracking. We gave them free rein with our materials. They led SEO campaigns, YouTube pre-roll and bumper ads, and Facebook link and carousel ads.

What is the team composition?‍

I’d typically work with Alex (SVP) and Nikki (Senior Account Manager).

How did you come to work with Hotspex Media?

I’d known Josh (President) previously and he came to us with an opportunity of what he could do for this project.

How much have you invested with them?

We spent around $500,000 over the course of our engagement.

Result & Feedback

What evidence can you share that demonstrates the impact of the engagement?

Over the course of our relationship, we were able to drive over 35,000 new fans to the brand page. The business is on the first page for a majority of our keywords on Google.

The brand has also gained more orders coming through passively as a result. We got a lot of positive feedback after the content was released and led to an increase in overall sales.

How did Hotspex Media perform from a project management standpoint?

They managed the project perfectly. We were straight up about what we wanted and what we needed to achieve, and they were fantastic at executing on it.

What did you find most impressive about them?

The intelligence behind their targeting was most impressive. They are able to make a dollar of advertising money go a lot further because of how detailed they got. They made sure we were reaching the right people every time. I’ve referred a number of people to them already.

Are there any areas they could improve?

We were very happy with the relationship, so no. The only reason we disengaged with them was because the direction went a different way, shifting the spend for business goals, so it had nothing to do with their performance.

Do you have any advice for potential customers?

If you’re honest and clear about what you want to achieve, they’ll do it for you.