On a weekly basis, we review campaign bidding strategies, add and exclude contextual keywords, refine geo-targeting, modify budget allocations, adjust device-level bids, and analyze performance on a channel level. As well, throughout the buying process, we implement learnings and insights to ensure we're maximizing media effectiveness.
Our approach to managing day-to-day operations include monitoring campaign performance, spending, and activity levels against KPIs, and apply optimizations where possible. We retain a log of all trafficking requests, change requests, and statuses to keep you informed at every step.
