Media Optimization

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Expert Campaign Managers That Get Results.

Our approach to managing day-to-day operations include monitoring campaign performance, spending, and activity levels against KPIs, and apply optimizations where possible. We retain a log of all trafficking requests, change requests, and statuses to keep you informed at every step.

  • Selection of Bidding Objectives
  • Audience Segmentation
  • Frequency Capping
  • A/B Testing
  • Creative Sequencing
  • Placement + Device Performance
  • Day Parting
  • Conversion Optimization

On a weekly basis, we review campaign bidding strategies, add and exclude contextual keywords, refine geo-targeting, modify budget allocations, adjust device-level bids, and analyze performance on a channel level. As well, throughout the buying process, we implement learnings and insights to ensure we're maximizing media effectiveness.

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Media Optimization