KPIs are the primary tool to measure your company’s progress against your goals. KPI selection helps you in identifying relevant KPI metrics for digital marketing that align with your goals. This process carefully factors in your marketing and business objectives and produces the following processes:
Depending on the objective, whether that be awareness, conversion, engagement, or e-commerce, we will evaluate the role each platform will play in achieving your goals. The channels and tactics we propose will serve a focused and specific role, which we will strategically communicate alongside KPIs to measure their unique contribution to success.
Consider this, you want to strategize for increased customer retention but select brand awareness KPI, this will produce little to no productivity for your campaign. And if you choose the right KPIs that match up with your goals and the strategy you’ve adopted, you may see positive returns in some time. This shows how important it is to select the right KPI metrics for digital marketing.
Hotspex Media can identify KPIs that are beneficial for your media management, and are relevant to your business goals. For this purpose we have to identify certain characteristics in KPIs that reciprocate with your end goals. Some of these characteristics are:
Quantifiable: One key characteristic of a good KPI is that they are easily measurable and follow clear goals. Quantifiable KPIs allow your media management to understand where they stand and where they’re headed just by glancing over these metrics. Quantifiable KPIs are represented as solid numbers i.e ratios, percentages etc.
Actionable: Good KPIs are measurable metrics that can influence you to take an action leading towards your end goal. When a KPI is associated with a goal, it becomes an indicator and that is what you want a KPI to be.
Aligned to Goals: Perhaps the most important aspect of a good KPI metric for digital marketing is its alignment with the company’s goals. A good KPI must be directly related to your business’ end goals, and the data it represents can be used to make decisions to that end.
In SMM, KPI metrics for digital marketing are your eyes and ears. Relevant data provides you with a vision of your company’s future, whether your goals are going to be met or not. Without relevant KPI metrics for digital marketing, you cannot see where your progress is in regards to your goals.
Hotspex Media helps you identify the most relevant and beneficial KPIs for your media management, allowing you to accurately track your progress!
