KPI Selection

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Which Metrics Should You Care About?

Depending on the objective, whether that be awareness, conversion, engagement, or e-commerce, we will evaluate the role each platform will play in achieving your goals. The channels and tactics we propose will serve a focused and specific role, which we will strategically communicate alongside KPIs to measure their unique contribution to success.

This process carefully factors in your marketing and business objectives and produces the following processes:

  • Alignment on Objectives
  • Channel Planning
  • Tactical Mix
  • Measurement Framework Design
  • Creative Best Practices
  • Historical Benchmarks
  • Website Tracking
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KPI Selection