KPI Selection

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Which Metrics Should You Care About?

This process carefully factors in your marketing and business objectives and produces the following processes:

  • Alignment on Objectives
  • Channel Planning
  • Tactical Mix
  • Measurement Framework Design
  • Creative Best Practices
  • Historical Benchmarks
  • Website Tracking

Depending on the objective, whether that be awareness, conversion, engagement, or e-commerce, we will evaluate the role each platform will play in achieving your goals. The channels and tactics we propose will serve a focused and specific role, which we will strategically communicate alongside KPIs to measure their unique contribution to success.

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KPI Selection