Conversion Tracking

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Injecting Code For Web Event Tracking

A conversion is when an ad interaction results in a valuable outcome i.e a purchase, sign up or a download. Through Google's conversion tracking tool, analytics related to conversions can be monitored. Aside from tracking total conversion count by channel or tactic, there are a number of benefits to conversion tracking. This includes:

  • Optimizing Campaign Delivery
  • Measuring ROI
  • Ad Personalization
  • Audience Exclusions
  • Audience Insights
  • Deduplicating Conversions

Hotspex Media provides you with conversion tracking analysis services. Using Google Tag Manager, we associate our pixels with key website events to track conversions you care about most, simply called as google conversion tracking. Sample events could include landing page views, time on page, form submissions, purchases, downloads, video views, and more. We're also able to passback dynamic variables such as URL and revenue to enhance the quality of our reporting.

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Conversion Tracking