Conversion Tracking

Level up your digital media presence using expert conversion tracking services from Hotspex Media.

Conversion TrackingBack to Media Services

Injecting Code For Web Event Tracking

A conversion is when an ad interaction results in a valuable outcome i.e a purchase, sign up or a download. Through Google's conversion tracking tool, analytics related to conversions can be monitored. Aside from tracking total conversion count by channel or tactic, there are a number of benefits to conversion tracking. This includes:

  • Optimizing Campaign Delivery
  • Measuring ROI
  • Ad Personalization
  • Audience Exclusions
  • Audience Insights
  • Deduplicating Conversions

Hotspex Media provides you with conversion tracking analysis services. Using Google Tag Manager, we associate our pixels with key website events to track conversions you care about most, simply called as google conversion tracking. Sample events could include landing page views, time on page, form submissions, purchases, downloads, video views, and more. We're also able to pass back dynamic variables such as URL and revenue to enhance the quality of our reporting.

Benefits of Conversion Tracking

Conversion tracking is key for understanding the effectiveness of your digital marketing campaign. Through our conversion tracking services you can identify the ads or campaigns influencing actions on your website. Conversion tracking can further help you to:

Evaluate Ad Copy Strength

A well thought out and beautifully written ad copy is the main driver for high performance keywords. Through our conversion tracking service, you’ll be able to find out if your ad copy is performing as expected and if not, you can change the wording to further monitor its performance.

Make Decisions Backed by Data

Without conversion tracking in place, you are practically blind in the digital marketing space. With proper conversion tracking analytics behind you, you can make decisions that are not just hunches. Doing so you can control the direction your marketing campaign moves in and make decisions that are effective for your strategy.

Improve User Experience

Conversion tracking can help you identify where your visitors exit your website. When using conversion tracking, a page with lower conversion rate indicates that the page is either complicated or not user friendly. Our conversion analytics will pinpoint where your visitors left, which in turn helps you understand why they left. This data can then be used to fix the issues.

Increase Conversion

This goes without saying, but focusing on conversion tracking will give you valuable feedback about what’s working and what isn’t. This appropriately results in increased conversions.

Hotspex Media - Your Conversion Tracking Partner

Conversion tracking is not easy and will take its time, but once set up the benefits are worth it. With our conversion tracking service, you will be fully equipped to take your place in the digital marketing space. 

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