Conversion Tracking

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Injecting Code to Track Key Website Events

Aside from tracking total conversion count by channel or tactic, there are a number of benefits to conversion tracking. This includes:

  • Optimizing Campaign Delivery
  • Measuring ROI
  • Ad Personalization
  • Audience Exclusions
  • Audience Insights
  • Deduplicating Conversions

Using Google Tag Manager, we associate our pixels with key website events to track conversions you care about most. Sample events could include landing page views, time on page, form submissions, purchases, downloads, video views, and more. We're also able to passback dynamic variables such as URL and revenue to enhance the quality of our reporting.

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Conversion Tracking