Adopt & improve brand perception strategy using data from our expert brand measurement techniquesBack to Media Services
Our recommendations ensure that investment is suitable for brand analysis (media weight and timing) and that you're positioned to analyze metrics such as awareness, favorability, consideration, purchase intent, association with key statements, and even emotional perceptions.
The right media mix should factor both the tactic's capacity to contribute to a funnel stage and present the ability to apply consistent brand perception measurement. With our support, you can ensure that we're bidding on and securing media buys that are cost-effective and drive business value.
Measuring brand awareness is a key part of judging the success of any marketing campaign and brand perception strategy. There are two types of brand awareness metrics.
Getting data in numbers for your brand awareness is a very difficult task, but it is possible nonetheless. How can you achieve this? Well, there are some solid quantitative metrics that can be used to calculate your brand awareness. These quantitative metrics include:
A less definitive way to track your brand awareness is through qualitative metrics. While they may not be solid numbers, qualitative brand awareness metrics are an important part of calculating the overall performance of your brand perception strategy.
Google Alerts are the main source of your qualitative data for brand awareness. Monitoring any social media engagement tools is also another way to collect qualitative data related to your brand awareness.
Hotspex media uses a wide array of tools at our disposal, including Dynata, Lucid & Google Brand Lift, to collect quantitative and qualitative data to accurately measure brand awareness.
We will not only provide you with solid data on your brand perception measurement, but we also apply the acquired analytics to help you devise a brand perception strategy that results in a positive impact for your brand image across all media.