The right media mix should factor both the tactic's capacity to contribute to a funnel stage and present the ability to apply consistent measurement. With our support, you can ensure that we're bidding on and securing media buys that are cost-effective and drive business value.
Our recommendations ensure that investment is suitable for brand analysis (media weight and timing) and that you're positioned to analyze metrics such as awareness, favorability, consideration, purchase intent, association with key statements, and even emotional perceptions.
