M E D I A
Uncover and Apply Emotional Insights to
Maximize Brand Building Impact
Designed by P&G's former Chief Behavioural Scientist, our emotional mapping technology is used by 15 of the top 20 advertisers globally.
Aligning ads with congruent emotional placments improves brand safety, brand opportunity, and marketing effectivness at scale.
We work with industry-leading brand safety partners and apply black lists and 'right' lists to ensure delivery to intended placements.
The Hotspex Emotional Measurement Platform.
Highlights the core, differentiable and negative emotional associations consumers have towards brands, ads, and more.
- Measure brand growth, development, and differentiation
- Go beyond topline brand metrics to measure campaign results
- Determine where your brand currently lives on the Hotspex map in accordance with your existing brand strategy
Coherency Scoring Improves Brand Alignment.
Identify which publishers share emotional qualities with your brand and ad messaging.
- Create your unique emotional fingerprint on the Hotspex Map
- Index your brand messaging against our repository of publishers
- Apply buying insights against TV, Social, and Display advertising
Cognitive Media Targeting
Identify Where Your Brand Lives on the Map
- Our emotional map is used by over 300 brands globally to uncover the emotions consumers associate with brands, ads and more
- Determine where your brand currently lives on the Hotspex map in accordance with your brand strategy
- Using a proprietary ad testing methodology, we evaluate how your ads resonate with your target audience
Target Emotionally Aligned Content.
- Go beyond people-based and category-based advertising by reaching your target audiences in their optimal mindset
- We identify the content that shares emotional qualities with your brand and messaging to increase the impact of pre-roll, display, and social media advertising
- We work with industry-leading brand safety partners and apply black lists and 'right' lists to ensure delivery to intended placements
Make Your Media Dollars Work Harder.
- Ads delivered in premium, emotionally-aligned placements to maximize brand building impact
- Use emotional measurements to understand how your media campaigns yield total lift and lift in emotional associations
- Analyze brand perceptions and overall equity development, deriving meaningful insights about brand growth