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Align Your Ads With
Brand-Right Content
to Maximize Lift
Our innovative digital targeting and brand measurement generates
award-winning media results and insights.
Highlights the core, differentiable and negative emotional associations consumers have towards brands, ads, and more.
- Measure brand growth, development, and differentiation
- Go beyond topline brand metrics to measure campaign results
- Determine where your brand currently lives on the Hotspex map in accordance with your existing brand strategy
Identify which publishers share emotional qualities with your brand and ad messaging.
- Create your unique emotional fingerprint on the Hotspex Map
- Index your brand messaging against our repository of publishers
- Apply buying insights against TV, Social, and Display advertising
Cognitive Media Targeting
Identify Where Your Brand Lives on the Map
- Our emotional map is used by over 300 brands globally to uncover the emotions consumers associate with brands, ads and more
- Determine where your brand currently lives on the Hotspex map in accordance with your brand strategy
- Using a proprietary ad testing methodology, we evaluate how your ads resonate with your target audience
Target Emotionally Aligned Content.
- Go beyond people-based and category-based advertising by reaching your target audiences in their optimal mindset
- We identify the content that shares emotional qualities with your brand and messaging to increase the impact of pre-roll, display, and social media advertising
- We work with industry-leading brand safety partners and apply black lists and 'right' lists to ensure delivery to intended placements
Make Your Media Dollars Work Harder.
- Ads delivered in premium, emotionally-aligned placements to maximize brand building impact
- Use emotional measurements to understand how your media campaigns yield total lift and lift in emotional associations
- Analyze brand perceptions and overall equity development, deriving meaningful insights about brand growth
